Wallpaper* turns 20!

Wallpaper* uses Fedrigoni paper to produce the ultimate collector’s item in honour of their 20th anniversary – at 508 pages, it's their biggest issue ever!

Graphically designed by studio Spin and made unique and collectable by HP SmartStream Mosaic technology, posters charting two decades of design were created on Fedrigoni Arcoprint - a product which takes its name from the region in Italy which the Fedrigoni paper mill resides.

'We wanted to create something special and unique that would impact each of our readers on a personal level,' explains Wallpaper* creative director Sarah Douglas. 'The beauty of HP Mosaic software,' says Paul Regan, FE Burman's digital print director, 'is the ability to take creative artwork and from that produce millions of individual interpretations.' The approach thus allowed for 220,000 individual commemorative prints to be created for the October issue, reaching 93 countries across the globe.

Renowned graphic design studio Spin, headed by Tony Brook, created 12 original variants of the same design, changing the gradations in the background and infusing numbers with typographical expression to get the most out of the HP Mosaic technology. 'What really impressed us was the quality of the print,' says Brook, 'and the way each poster had its own character.'

Fedrigoni Arcoprint is available in weights ranging 80-350g for Digital Indigo. ‘Arcoprint offers excellent print capabilities for full colour printing on an uncoated paper’ says Pari Blackbeard head of marketing for Fedrigoni UK. She adds, ‘Fedrigoni is HP’s preferred media partner because they trust in the superior and constant quality of our papers’.

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